For any business, having a sign is something that might be simply an afterthought. However, having a quality sign for your business is something that should be important to you as a business owner. Often times, your customers have nothing to base your business off of besides the sign that hangs above your door. The sign should be something that lets customers know what your business is, what it does, and a general feel for your business. It can be hard to convey something like that if you don’t find yourself having the expertise or ability to create the perfect sign for your business. That’s why the professionals at Scott Paragons are here. We are sure to provide your business with a sign that will not only attract customers, but will also let them know what your business is all about.
Of course, claims like that are not just something that can be throw around like that. Having data to support our claims is something that is important to have. Luckily, there were studies that were done to see just what kind of impact signs have on your business. Some of those numbers are featured below.
To start with, nearly 76% of consumers have said that they entered a store or business they had never visited before based simply on its sign. This means that eight in ten participants have visited a business because of the sign. Having a proper sign means more than just having your business’s name posted above your door. Having a sign that can attract customers and tell them what your business is about is something that can help more than you think.
Another interesting statistic, is that 68% of consumers said that they believe a business’s signage reflects the quality of the products and services offered. If you want your potential customers to know that your products or services are high quality than your sign should reflect that. Having a proper sign does more than allow your potential customers to know the name of your business.
Over 50% of the consumers surveyed said that poor signage deters them from entering a place of business. More than half of your potential customers have said that they will not enter your business if you sign is terrible quality. Having a proper sign is important for building trust in your customers.
When talking to other business owners, over 60% of them reported that they saw an increase in sales and number of transactions after having replaced or enhanced some of the signage for their business.
These are just some of the reasons that show why signage is such an important element for your business. Signage is not something that should be ignored when it comes to thinking about your business. Having proper signage does more than just tell your customers the name of your business, they tell your potential customers the nature of your business and what they can expect.